Our Mission is to Enable People to Maintain Their Physical and Financial Independence With Age...and THRIVE!

We are a Financial Gerontology Consultancy

Silver to Gold Strategic Consulting serves financial advising firms, the long-term care insurance sectors, and employers to close the human and environmental gaps that predictive analytics and typical approaches miss in addressing long term care needs, costs, and burdens.
We are the only financial gerontology consultancy of its kind, working at the intersection of aging and economics with expertise in gerontology, environmental psychology, design, neuroscience-based learning, and senior care policy. We transform insight into strategies that protect independence, reduce claims, and strengthen outcomes for clients and businesses alike.
Proven Impact Across Healthcare, Aging, & Financial Outcomes: Our unique Enabling Design Method™ shaped the design of the nation’s first elder-focused ER, guided an AARP International initiative in 25+ countries, and was the foundation of a course at Cornell University. It has helped families delay care facility moves by up to 7 years, preserving dignity and QOL, assets, heir legacies, and AUM.

How Are Aging, Caregiving, and Inheritance Issues Impacting Your Business?

Silver to Gold Strategies can help you minimize the negative impacts of long term care & caregiving needs and expenses on your clients, their heirs, and your business.

If you’re not addressing the hidden threats unnecessarily driving up long term care needs and costs, then preventable costs and negative impacts are being incurred. With one unique approach you can help your clients flip the equation to decrease financial losses and workplace disruptions, improve clients’ quality of life and their–and your–bottom line.

Silver to Gold’s Longevity Strategies help you amplify your impact for your clients and reduce the many and varied negative impacts of costly long term care and the burdens of family caregiving at home and in the workplace.

Work with us to excel at meeting the needs of your older clients, their heirs, and employee caregivers with our unique Enabling Design Method.

ESTHER GREENHOUSE, M.S., President

Esther is a visionary who has been shaping the field of aging for three decades. She is a longevity strategist with a unique constellation of expertise in gerontology, environmental psychology, design, city & regional planning, and caregiving. Esther is also an environmental gerontologist–an expert in the impact of the built environment on the wellbeing of older adults. She is an internationally recognized expert on older adults and aging, caregiving, design for aging, Aging in Place, Age Friendly Communities, and Universal Design. An enthusiastic speaker, award winning trainer, impactful facilitator, she has the ability to make unique connections and create a paradigm shift…she is a catalyst for positive change and innovative strategic solutions.

Sarah Gould, Ed,D.

Sarah Gould, Ed.D., is a leadership strategist specializing in adult learning, organizational psychology, and responsive facilitation. For more than two decades, she has helped executives and teams build trust, strengthen culture, and take meaningful action through data-driven insight and human-centered design. Known for translating complex dynamics into clear pathways forward, Sarah creates learning experiences that spark alignment and lasting behavioral change. Her work spans corporations, government agencies, and global organizations, where she develops leadership systems, competency frameworks, and strategic plans that elevate performance and purpose. A skilled speaker and advisor, she is recognized for her intuitive read of people, steady presence, and ability to catalyze transformative results.

Heather Altman, drPH

Heather has over 25 years of experience in the public health and aging services sector. She specializes in advancing community-based initiatives focused on service delivery, workforce development, and policy and planning, with particular emphasis on improving serious illness care, aging care options, and caregiver supports.

Julia Glassman, M.S.

Julia Glassman is a researcher and designer specializing in how care environments influence well-being and quality of life for older adults. She focuses on advancing nature-based and environmental approaches in long-term care through research, education, and program development.

The Professional Is Personal

Esther’s work is not only a lifelong professional mission, it is deeply personal, too. She combined her unique expertise with her commitment to enable her mother to delay or prevent a move to a care facility via successful aging in place. This resulted in a delay of 7 years and a savings of $500K-1.5Million (US), an inheritance for heirs, and dignity and choice for her mother.