Rethinking Aging. Redefining Independence.
Traditional Retirement Planning Is No Longer Enough.
We help organizations implement prevention-focused Longevity Planning to
protect client independence and dignity, preserve family wealth, and
reduce the human and financial costs of caregiving.
Speaking • Training • Facilitation • Strategic Advising
Traditional Retirement Planning is Obsolete
Financial planning needs a new approach and timely resources to deal with the rapidly changing issues:
Increased life expectancy: preparing for the 100 year life.
A rapidly shrinking pool of quality paid caregivers as demand is exploding.
Increasing caregiving burdens on heirs jeopardizing their health & their own retirements.
Skyrocketing costs of long term care.
The Great Generational Wealth Transfer shifts money predominantly to women (widows first, then adult daughters).
Money alone won’t address these issues, prevention is crucial. Our unique constellation of expertise enables a shift from outdated retirement planning to Longevity Planning.
WHO WE WORK WITH
Financial Advisors
RIAs
Wealth Managers
Family Offices
Investment Fund Managers
Long Term Care Insurance Carriers, BGAs, Specialists
Employers
Employee Benefits Programs
BUSINESS OUTCOMES
Protect Independence. Preserve Wealth. Strengthen Business.
Retain Heirs & AUM
For Financial Advisors, RIAs & Family Offices
With approximately 70% of heirs changing financial advisors upon inheritance or assuming money management, build relationships with the next generation before wealth transfers.
Reduce Long-Term Care Costs
For Financial Advisors, Family Offices & LTCi Carriers
Apply prevention-focused strategies that can delay or prevent moves to care facilities, reduce avoidable caregiving needs, and preserve family wealth.
Attract & Engage Financial Advisors
For Investment Fund Companies & LTCi Distributors
Differentiate advisor education and engagement programs with distinctive longevity expertise that strengthens relationships, creates competitive advantage, and helps win business.
Reduce LTCi Claims Risk
For LTCi Carriers
Preserve policyholder independence, delay or reduce preventable care needs, support caregivers, and potentially reduce or defer claims.
5 TIMES CLIENTS CALL US
"We need to attract financial advisors, deepen engagement, and win their business."
We provide differentiated advisor education, speaking, and engagement programs that help investment fund companies and LTCi organizations strengthen relationships, stand out, and drive business.
"Our advisors need to protect clients from asset spend-down, loss of independence, and erosion of legacy."
We equip financial advisors with prevention-focused longevity strategies that address overlooked drivers of care needs and costs that can derail retirement, wealth, and estate plans.
"We're losing opportunities to build relationships with heirs during the Great Generational Wealth Transfer."
We provide multigenerational planning strategies and client engagement programs that help advisors address caregiving burdens, protect family wealth, and build relationships with adult children before a crisis threatens heirs and AUM retention.
"We need to reduce caregiver-driven LTCi claims—not just pay for them."
We help carriers develop prevention-focused, pre-claim strategies that preserve policyholder independence, reduce avoidable caregiving needs, and mitigate caregiver-driven claims risk.
"We need a speaker who can challenge conventional thinking about the LTC crisis--and show our audiences what they can actually do about it."
We deliver thought-provoking presentations, training, and facilitated discussions that reveal overlooked drivers of caregiving demand and equip audiences with actionable strategies to reduce it—not simply fund it.
WHY SILVER TO GOLD?
Our Difference: Prevention & Preparation
Through our proprietary Enabling Design Method™, we reveal overlooked risks and equip organizations and professionals with strategies to address them before they become crises.
The Enabling Design Method™ was the basis for the U.S.’s first elder-focused emergency department, an AARP International multi-year initiative, one of the first Age-Friendly Centers for Excellence, among other visionary projects. It has helped reduce long term care needs with savings of hundreds of thousands to millions, ROIs of over 45%, protected private clients’ dignity and quality of life, preserved legacy for heirs, and retained AUM for advisors.
The Hidden Threat to Financial Wellbeing
>90% of people want to age in place.
<5% of homes have the necessary features.
Your private clients’ physical & financial health are dependent on the features of their home. Which means that the financial wellbeing of their heirs–and your firm–are dependent on where your client lives.
EXPERIENCE & CREDIBILITY
Three Decades of Expertise. National & International Impact.
Led by Esther Greenhouse, environmental gerontologist, longevity planning strategist, and CEO of Silver To Gold Strategic Consulting.
- Co-created AARP International’s Equity by Design initiative, influencing professionals and organizations in more than 25 countries.
- Cornell University-affiliated researcher, educator, and industry scholar.
- Contributed expertise & leadership to pioneering healthcare, housing, and age-friendly initiatives.